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Plan Well...Changing Business Contact Name in PayPal is Not Simple


As a first step in setting up a new PayPal account, you have to list the business name contact under which the account will be known to PayPal (and posted on a lot ofyour client-facing PayPal correspondence). Before you fill out this field, think carefully...think strategically...because once done, it is a colossal pain to change. Want to guess how we know this? You got it...recently had to review for one of our clients.

We would recommend that you make this your business name, since you never know if you will retire to the tropics, lose your CPA, etc.

Read more …Plan Well...Changing Business Contact Name in PayPal is Not Simple

Finding Page-Specific Statistics in Google Analytics


In order to determine how individual pages are faring in terms of visitors and other handy Analytics information from Google:

  • Log into your Google Analytics account (www.google.com/analytics).
  • Select "View Report" for the web site you wish to review.
  • From the main Analytics report for your account, go to: Content (left menu), then In-Page Analytics (left sub-menu)

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What is Affiliate Marketing?

What is affiliate marketing and is it right for you? In its basic form, internet affiliate marketing is one site advertising another site's goods or services for sale. When someone follows the link and buys the item, the selling site gives the refering site a comission. One of the most successful sites doing this is Amazon.com. Consider our friend Steve's page selling ipod speakers. About a quarter way down the page, you'll see a box that says 'purchase from Amazon'. You click the button and it takes you to Amazon and puts the ipod speaker in your shopping basket. If you complete the purchase, Amazon gives Steve part of the purchase price.

 

There are pros and cons of being an affiliate an offering your wares through affiliates...

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