We help numerous organizations implement e-mail marketing packages like MailChimp and Constant Contact. We even help some develop and maintain campaigns. E-mail marketing used to be a load and fire kind of activity, but things have changed over the years from a legal and technical standpoint. So how do you keep up?

One of the things we try hard to do is not reinvent the wheel. That's why we use Joomla! instead of writing our own Content Management System, why we search hard for off-the-shelf components before we write our own. For our servers, we rent from a large, reputable company and use one of the three industry-standard control panels. This is to give our customers the best value for their money by not reinventing wheels and for security, in case we lose a team member as standard skills are much easier to replace. There's one exception to our 'never reinvent the wheel' rule...

Although many of you may have participated in a GoToMeeting, some have been missing out on this great "remote" conferencing tool. It's hard not to hear about it these days, as I understand they are now advertising on national TV. With gas at a premium and rising, here's to becoming an early adopter!