Probably half of our clients rarely, if ever, update their sites. We don't update our home page often, but we do blog semi-regularly. It's just become more important to all of us to update our web site's content regularly. Why? A post just appeared ont the official Google Blog (you didn't know they had one, did you?) entitled Giving you fresher, more recent search results, Google will now more heavily weight freshness of content. How heavily? They're rather vague about that, but the article seems to indicate that this will be a major shift for Google. My take-away from this is

Early next year, the next major release of Joomla will be released. It's currently slated to be called Joomla! 2.5. Don't ask me why, I didn't number it. Joomla 1.5 will thereafter hit end-of-live. Joomla 2.5 is scheduled to be supported for at least 18 months. Some of our client sites are Joomla 1.0, most are 1.5. We often get asked 'why should I have to upgrade my site? After all, it's working just fine.' And it may be, for the moment, but the sea is changing around it. When a piece of software reaches end-of-life, the developers quit maintaining it. This includes bug-fixes and security patches. Unfortunately, the bad guys don't lose interest in end-of-life software. In fact they actively start looking for vulnerabilities in older software, because they know the security holes won't be fixed. Along with this is

The next time you're watching your favorite show on DVR or Tivo, instead of fast-forwarding through the commercials, keep tabs on the number of those advertisements displaying either the Facebook badge (that's the blue block with the "f" on it for non-facebookers) or have "or find us on Facebook" as the voice over trails off? As much as you might try to avoid it, everyone except you and your dog have a Facebook account...and the dog is considering it now that security has been tightened on friends of friends.

So is Facebook just another mindless tool for college kids or can it really be a viable business tool?

The previous blog post about our websites being up 99%+ of the time leads to another discussion. We had a prospect who wanted to host with a different outfit. This group guaranteed 100% uptime. We can't guarantee that, so the prospect went with the 100% hosting provider. Why don't we use this '100% uptime' group?