Skip to main content

What's Up and What's Down?

We rent two servers at 1and1.com to host our clients' websites. One of them just passed a major milestone: being up without reboot for over one year. Just a few minutes ago, it's uptime statistics were: 372 days, 12 hours, 39 minutes, the other reports being up 214 days, 22 hours, 17 minutes. So why aren't all our websites up 100% of the time? Well, this leads to a discussion of what parts of the digital pipeline between you and your website are reliable what percent of the time. We employ a monitoring service that checks the availablity of several of our sites from different places around the world. One of the sites we host, for instance, has a reported downtime of 5 minutes in this past month. But the server's been running along just fine for the past nine months? What went down?

Read more …What's Up and What's Down?

Alice Through the Looking-Glass and SEO

I was going over Google Analytics with one of our clients the other day and noticed that the traffic they were getting from Google search had dropped by about half over the past year. Their site was still the same, but wasn't coming up on the first page on certain key search terms any more. What was wrong? What was wrong was that their site was the same, and the competition's had changed. A good analogy comes from Alice's adventures through the looking-glass where...

Read more …Alice Through the Looking-Glass and SEO