One of the things that is not covered in Marketing 101 is how beneficial it is for most businesses to be active in their local Chamber of Commerce. Okay..I already hear the moans and groans from some readers whose experience with the Chamber is much like the local country club, but hear me out before you let a 20-year old experience seal the deal.
Last month, I started us off with an overview of the Google that most people know best—the upstart company whose search engine dominates the Internet. This month, I promised to expound upon some of the Google tools that are just as impacting as the search engine. Google supports some very interesting tools and customization for your web site through business products, bizsolutions.google.com/services. There are way too many to cover in this short space, so we’ll just review some of my favorites…
There are few people in the country—possibly the world—who are not familiar with Google. Google has become synonymous with a new generation that is used to having all of the information of the Internet at their fingertips, since any topic can be found through the familiar Google search engine. As a project for Stanford graduates Larry Page and Sergey Brin, the world’s most thorough search engine now sets the rules for how web sites are indexed and promoted on the worldwide web. Google’s mission is to organize the world’s information and make it universally accessible and useful. The word “google” has even been made it into Webster’s Dictionary, officially defined as “to use the Google search engine to obtain information about (as a person) on the World Wide Web.”
