Most business owners know that a print ad is only as valuable as the circulation of the publication, and a radio ad is only as valuable as the station’s listenership. But somehow these same people think that just having a website is sufficient. A website is only as valuable as the number of interested parties viewing it. Today we’ll take a look at some ways to get more people to view your website, making it more valuable to your business.

First, ask “what group of people do I want to serve with my website?” Is it prospects, existing customers, wholesale customers, retail customers? Are they male, female, married, single, 18 years old, 35 years old? Where do they live? If you’re a traditional retailer, just think about the faces of your best customers.

I don’t often use my column to vent, but between experiencing some really bad customer service and listening to a vintage Clark Howard radio episode over the last several weeks, I feel compelled to put an issue on the table—customer no-service. I’ll admit, I’m warped about this topic because I worked in telephone user support for Digital Equipment Corporation for about three years, so giving bad customer service was just not an option. In fact, the extremely high standard of customer service may well be one of the reasons Digital couldn’t hold on in the contemporary marketplace. Now isn’t that a commentary on the sad state of affairs?

Several months ago, I wrote an article with information from the FTC about SPAM regulations. Since then, I’ve found their web site to be a treasure trove of information about Internet fraud. As problematic as SPAM and Internet cons are, it’s comforting to know that the Consumer Sentinel, a consumer fraud database, tracks the cons and the con artists. According to the FTC, here’s what online consumers are complaining about most:

Many of the elders I know are not like my mom, who can e-mail, use most of the features on her cell phone, and spends time on the Internet every day—she can even handle a conference call on her phone—go, Mom! However, many seniors automatically get a glaze over their eyes at the mention of technology, especially those who were firmly implanted in a career before personal computers came onto the scene in the eighties.  Don’t get me wrong…there are many out there like my mom who embrace it all. This month’s column is all about technology being marketed to seniors. Although these products are marketed to seniors, they can be of benefit to everyone, so whether you’re a golden-age techno geek or not, read on!