Time to drop the 'www'

What's your website's address? Ours is 3by400.com. Note that I don't put a 'www' in front of it. Why? I believe it's now passè. We all know it's the 'World Wide Web'. I suggest dropping the 'www' because:

• It's just more letters for your users to type
• It takes up more space on your business cards, letterhead, etc.
• It doesn't help anything on the technical side of things.
• It doesn't build your brand: people need to focus on your company's name, not have to dig it out between the 'www' and the '.com'.

This is my opinion, if you have a different perspective, let me hear from you.